06 / Email Marketing

Your email list is worth more than you think.

Email marketing returns £36 for every £1 spent — but only when done well. We design, write, and automate campaigns that bring past customers back, promote events, fill quiet midweeks, and build loyal regulars who keep coming back.

Start Email Marketing All Services

£36

Avg. return per £1 spent on email

42%

Avg. open rate for hospitality emails

3×

More repeat bookings from email subscribers

24h

Avg. booking uplift after event email

Why Email Works

You own your email list. You own nothing else.

Social media platforms can change their algorithm overnight. Google can update. Ads can get expensive. But your email list is yours — direct access to people who have already chosen your venue, with no middleman taking a cut.

For restaurants and pubs, email is the single most cost-effective way to fill a slow Tuesday, sell out a wine tasting event, introduce a new seasonal menu, or re-engage a guest who hasn't visited in six months.

We handle everything from list growth and segmentation to design, copywriting, and automation — so every email feels personal, on-brand, and arrives at exactly the right moment.

Automation Sequences

Emails that send themselves — and fill tables while you sleep.

Welcome Series

New subscriber gets a warm welcome, your story, best dishes, and a first-visit offer — building loyalty before they've even walked in.

Post-Visit Thank You

Triggered 24h after a booking — thanks them, asks for a Google review, and plants the seed for their next visit with a midweek incentive.

Win-Back Campaign

Automatically targets guests who haven't visited in 60 days — a personalised "we miss you" with a reason to return this week.

Birthday Emails

If you collect birthdays at booking, we trigger a personal birthday message with a complimentary glass or dessert — near-100% open rates.

Event Announcements

Seasonal menus, tasting nights, DJ events, quiz nights — every event gets its own email sequence designed to sell out early.

What We Do

Everything your email strategy needs to actually convert.

🎨

Email Design

On-brand email templates that look beautiful in every inbox — desktop and mobile. We design once and use across all your campaigns consistently.

✍️

Copywriting

Subject lines that get opened. Body copy that reads like a conversation with your venue, not a marketing robot. Every email sounds like you — not a template.

⚙️

Platform Setup

We set up and configure Mailchimp, Klaviyo, or your existing platform — including domain authentication (SPF, DKIM) to protect deliverability.

📋

List Segmentation

We segment your list by visit frequency, booking type, event attendance, and location so every message reaches only the people it's relevant for.

📈

List Growth Strategy

QR codes at tables, sign-up forms on your website, booking integration capture — we build your list organically with real customers who want to hear from you.

🔄

Automation Sequences

Welcome series, win-back campaigns, birthday emails, post-visit review requests — set up once, runs forever, drives bookings while you sleep.

🧪

A/B Testing

We test subject lines, send times, and CTA buttons to continuously improve open rates, click rates, and booking conversions from every campaign.

📊

Monthly Reporting

Clear reports on opens, clicks, revenue attributed, and list growth — plus recommendations for the next month's focus based on performance data.

Your email list is worth more than you think.

You own your email list. You own nothing else.

Emails that send themselves — and fill tables while you sleep.

Welcome Series

Post-Visit Thank You

Win-Back Campaign

Birthday Emails

Event Announcements

Everything your email strategy needs to actually convert.

Email Design

Copywriting

Platform Setup

List Segmentation

List Growth Strategy

Automation Sequences

A/B Testing

Monthly Reporting

Start talking to your customers directly.