05 / Content Partnerships

Real creators. Real reservations.

We connect your venue with food bloggers, Instagram creators, and TikTok foodies whose audiences overlap perfectly with your target customers — turning one authentic visit into thousands of engaged views and new bookings.

Find My Creators All Services

92%

Of diners trust creator reviews over ads

6×

Higher engagement vs branded content

48h

Avg. time to first booking surge after a post

100+

UK food creators in our network

Why Creator Partnerships

Trust is the most powerful marketing tool you have.

92% of people trust recommendations from creators they follow over traditional advertising. When a food influencer visits your restaurant and shares an authentic review with their 50,000 followers, it carries more weight than any ad campaign.

But finding the right creators — ones with genuinely local, engaged audiences rather than inflated bot-heavy follower counts — is a skill most agencies don't have. We've spent years building relationships with UK food creators across every major city.

We vet every creator for audience authenticity, engagement rate, location demographics, and alignment with your brand before a single invite is sent. No vanity metrics. Only creators who will actually drive customers through your door.

Creator Tiers We Work With

The right creator for your venue and budget.

Nano — 1K–10K

Hyper-Local Voices

Nano creators have the highest engagement rates of any tier. Their followers are genuinely local, trust their recommendations completely, and are highly likely to visit. Perfect for neighbourhood venues wanting to own their postcode.

Micro — 10K–100K

City-Wide Influencers

Micro creators reach a specific city's food scene with dedicated food audiences. These partnerships often include Reels, Stories, and Google review boosting — strong ROI with tangible booking spikes post-campaign.

Mid-Tier — 100K–500K

Regional Food Stars

Mid-tier food creators drive regional awareness and are brilliant for launch campaigns, seasonal menus, or establishing a venue as a must-visit destination. Their content often gets repurposed in your own channels.

What We Do

End-to-end creator campaign management — you just host.

🔍

Creator Vetting & Matching

We analyse follower authenticity, engagement rates, audience location data, and content quality before recommending any creator to you. No vanity metrics, ever.

📩

Outreach & Negotiation

We handle all communication, briefing, and rate negotiation. You get creator options to approve — then we do the rest.

📋

Campaign Brief Writing

We create detailed but flexible briefs that protect your brand and guide authentic storytelling — so posts feel real, not scripted.

🍽️

Visit Coordination

We schedule visits around your quieter periods, brief your front-of-house team, and ensure the experience is photo-ready from the moment they walk in.

✅

Content Approval

You review all content before it goes live. We manage revision requests diplomatically to protect both your brand and the creator relationship.

📊

Campaign Reporting

Post-campaign, we report on reach, impressions, engagement, profile visit spikes, and reservation uplift so you can measure ROI clearly.

🎥

Content Licensing

We negotiate content usage rights so you can repurpose creator videos and photos across your own channels, website, and paid ads.

🔄

Ongoing Relationships

The best partnerships are repeated. We maintain long-term relationships with creators who have performed well for your venue — loyalty builds authenticity.