09 / Analytics

Stop guessing.
Start knowing.

Every month you get a clear performance dashboard — bookings, organic traffic, ad spend, social growth, and SEO rankings — with plain-English recommendations so you always know exactly what to do next.

Bookings
+34%
↑ vs last month
Organic Reach
12.4k
↑ 18% growth
Ad ROAS
6.2×
↑ above target
Review Score
4.8★
↑ from 4.5
What's In Your Report

Every number that actually matters to your business.

📈

Booking Attribution

Where your bookings are coming from — Google, Instagram, direct website, email campaigns. See exactly which channels fill the most covers.

🔍

SEO Rankings

Which search terms you're ranking for, how you've moved week-on-week, and which keywords are sending people to your website right now.

📱

Social Performance

Reach, engagement, follower growth, and content performance across Instagram, TikTok, and Facebook. See which posts drove real results.

💰

Paid Ad Performance

Spend, impressions, clicks, bookings driven, and return on ad spend (ROAS) — so you know your budget is working harder than it used to.

Review Tracking

Average rating across Google, TripAdvisor, and DesignMyNight. New review volume, sentiment trend, and response time metrics.

🎯

Actionable Recommendations

Not just numbers — a clear "what to do next" section, ranked by impact. We tell you what to double down on and what to stop spending money on.

📊

Google Business Insights

Profile views, search queries, direction requests, phone call clicks, and photo views from your Google Business Profile.

🏆

Competitor Benchmarking

How you compare to the 2–3 nearest competitors on key metrics — so you know if you're pulling ahead or falling behind.

🗺️

Customer Journey Mapping

How customers find you, what they look at, and where they drop off. Identify friction points and fix them before they cost you covers.

Goal-Driven

Optimised for your goals, not vanity metrics.

Follower count means nothing if it doesn't put people through the door. We start by understanding what success actually looks like for your venue — and every report is built around those goals.

Whether you want to increase midweek covers, reduce no-shows, grow your average spend per head, or dominate a specific neighbourhood in search — we track the metrics that map directly to those outcomes.

01

Fill More Tables

Track booking source attribution and conversion rates across every channel.

02

Reduce No-Shows

Monitor no-show rates, deposit uptake, and reminder effectiveness.

03

Grow Average Spend

Track upsell campaign performance and event booking uplift.

04

Own Local Search

Measure ranking position for your key neighbourhood and cuisine terms.

Delivery

Simple, regular, actionable.

Setup

GA4 & Tracking Setup

We install and configure Google Analytics 4, goal tracking, and conversion events so every action on your site is recorded correctly.

Monthly

Performance Report

Delivered on the 1st of every month. Clear, visual, and written in plain English — no spreadsheets, no jargon, no confusion.

Monthly

Strategy Call

A 30-minute call to walk through the report, answer questions, and confirm your priorities for the month ahead.

Always

Live Dashboard

Between reports, your live dashboard shows real-time data. Check it any time from your phone or laptop.

See what your data is trying to tell you.

We'll build your first report for free. No obligation — just see what you've been missing, and decide if you want more.